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2020
Products and accessories for professional hairdressers



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MY COLOR
MY COLOR - ALTER EGO ITALY - Hair Color

MY COLOR
ALTER EGO ITALY - Hair Color


without ammonia and PPD - permanent cosmetic color technology

Permanent coloring without ammonia and PPD can effectively respond to the needs of customers who increasingly require a more comfortable and gentle color service.
Ultra-delicate formulation enriched with precious actives that give perfect hydration' an antioxidant and anti-ageing action.
Benefits:
100% COVERAGE of white hair
High COSMETIC ACTION
Multiple CREATIVE POSSIBILITIES of the color service
INTENSE and luminous reflections
"RELIABILITY of the final result
Maximum COLOR service CUSTOMIZATION
ELEVATE PERFORMANCE for a timeless color
nuances: available in 72 nuances in 19 color series.
SPECIAL ROSEWOOD SERIES /24: 6/24 DARK BLOND IRISE' COPPER; 8/24 CLEAR BLOND IRIS' COPPER; 10/24 PLATINUM BLONDE IRISE' COPPER.
With ROSEWOOD /24 elegant powder tones light up with vibrant copper reflections.
Cypriot shades for a powdery-warm result that evokes youth and freshness.
Iris brown is made alive by coppery details
Romantic and delicate looks that refer to the nude makeup of the palettes.
Brilliant and intense result
Current reflections that add appeal to a modern, never-trivial look.
Pack: 100ml tube.

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